Take a whirl through the virtual makeup aisles for some lip-color excitement. We’ve narrowed the search to cruelty-free, vegan lipsticks—formulas that are beeswax and carmine free. For those who do not know, carmine is a vibrant red pigment derived from cochineal insects. A common ingredient in cosmetics, food and textiles, it’s also listed on labels as natural red 4 or cochineal extract.
Click through the gallery below to see which vegan lipstick gets the Mayim seal of approval!
RealHer Liquid Matte Lipstick
This mission-based makeup line was created by a father for his daughter, and with each purchase of RealHer Liquid Matte Lipstick, 20 percent of the proceeds goes to women’s advocacy group the American Association of University Women. Standouts in the 13-shade lineup include: I Am Tough, a neutral, not-too-bright red and I Am Perfect, described by the company as a true nude.
Among the 25 shades, you’ll find Tommy—a deep “burple,” or blue plus purple. But for every day, consider Wren, a rosy nude, or Frankie, a blazing scarlet. Both are creamy, unflavored opaques formulated to last 4-6 hours.
Not only vegan, these long-wearing lippies are super-clean, meaning they’ve been formulated without gluten, triclosan, phthalates, sodium laurel sulfate or mineral oil. There are more than 20 shades, including Escape (rose), Ocean Drive (a poppy pink, above) and Beach Babe (pink nude).
Plus, this one gets the Mayim seal of approval! “I love the retro tube Tarte puts their lipsticks in,” our founder says. “And these colors are super rich, and no one can tell they’re not made from ground up bugs!”
Matte is reimagined in this innovative, translucent lip color, where the aim was to create a lipstick that would leave you with the look of just-blotted lips rather than an opaque layer of product. The newest shades, Leo, a soft cocoa, above, and Zip, a warm red, bring the total lineup to 6 colors.
This wildly popular lipstick is said to impart “the creamiest, most cushiony and unbelievably pigmented lipstick to ever cross your lips.” The line features 40 shades, including the new White Out Mixer, in case you feel the need to color-tweak. Lip-colored-lipstick fans will appreciate Lolita, a dusty rose. For a bolder effect, there’s Outlaw, above, a brick red.
Coconut-scented and super-hydrating, Devocean is formulated without phthalates, silicone or petroleum. The six-shade lineup skews toward neutral mid-tones like Tenderness—a pretty tawny-rose—but don’t overlook Beach Goth, above, a rich plum-pink. $10.
A twist on typical mattes, high-tech 3D pigments impart a lit-from-within look that helps make lips appear fuller. Tilbury describes Pillow Talk as the perfect “your lips but better shade that suits everyone” and Red Carpet Red as “a true ruby red.” Comes in 15 shades.
Hourglass Confession Ultra Slim High Intensity Refillable Lipstick
This super-clean vegan formula is free of phthalates, silicone, talc, triclosan, and mineral oil and is brought to you in a sleek gold refillable applicator. Comes in 32 long-wearing, satin-y shades, including five reds, four nudes, and all manner of roses, pinks, berries, and mauves.
Purchase on Nordstrom for $34 applicator case and color; refills are $22 each.
Milk Makeup Lip Vinyl
Milk Makeup’s rich, hydrating product Lip Vinyl is a hybrid between a lip gloss and a lipstick. Available in six colors, the formula offers an intense pigment that conditions while shines like a gloss. In addition to it being vegan and cruelty-free, Lip Vinyl is gluten-free, soy-free and talc-free.