Refusing to say goodbye to Toys ‘R’ Us

Children of the '90s are struggling to say goodbye to the toy-store icon—here's an impassioned plea from one
By Waite Colbaugh, A Toys "R" Us KidPublished on 03/16/2018 at 10:38 AM EDT
Mike Mozart

You might have heard the news that Toys “R” Us has filed for liquidation and will be closing or selling its remaining stores. If you’re a millennial like me, you were flooded with a sense of nostalgia at this news, and the memories of your much smaller self walking the seemingly endless aisles in wonder.

Unlike the other stores in your world (at the time), Toys “R” Us was marketed entirely to you and your friends. You might remember going there with your parents, your grandparents, and your siblings for a special treat, or to pick out your best friend’s birthday present, or maybe to get the toy that you saved up all your money to buy. And then, you remembered the jingle. The jingle that you and your friends would sing together whenever Toys “R” Us was mentioned. Oh, how our parents must have hated that jingle:

“From bikes, to trains, to video games, it’s the biggest toy store there iiiiiissss… I wanna be a…”

No, I will not accept this!

For my generation, Toys “R” Us was more than a place to buy toys. Just think about the invaluable life lessons that children unknowingly learned while exploring Toys “R” Us stores: self-restraint, fiscal responsibility, the possibility of imagination, and the rewards of hard work and respect.

It is also now our duty to pass onto the next generation of children what joy and play truly is, and how to achieve it. Which poses a frightening question: How do we do that without Toys “R” Us?

Maybe it’s time to visit our old haunts–our favorite toys–to remind ourselves how to have fun.

I implore everyone to go! Take your loved ones to Toys “R” Us while you still can and drop your paychecks on Gak, Creepy Crawlers, and Stretch Armstrong toys! Litter your living rooms with Legos, eat your meals from Easy-Bake Ovens! Trade in your gym memberships for Skip-Its, Moon Shoes, Rollerblades, Huffy Bikes, and NERF Sports! Don’t be afraid to start epic Super Soaker battles with your unsuspecting neighbors and play outside until the street lights come on.

And, maybe, just maybe, together we can save Geoffrey the Giraffe … and maybe a bit of ourselves, too.

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